Ouidade Sabri

Affiliate Professor

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Ouidade Sabri is an Affiliate Professor at Mohammed VI Polytechnic University.

She is Professor of Marketing at IAE Paris-Sorbonne Business School as well as Director of its Executive Master in Digital Marketing & Business Development. Her research focuses on brand communication, sales promotion, consumer behavior, marketing performance and data science.

She is the author of four books on marketing, digital and data analysis and has published numerous articles in international and national journals on consumer behavior, psychology and beyond including the Journal of Marketing Theory and Practice, the Journal of Consumer Research, the Journal of Business Ethics, Technological Forecasting and Social Change and Psychology & Marketing.

After her Classes Préparatoires cycle, Professor Sabri pursued a Master’s in Management from the ESCP Business School and a Research Master’s in Marketing and Strategy as well as a PhD in Management Science from Paris-Dauphine University. She was also Post-Doctoral Fellow at Essec Business School. She recently obtained a Data Sciences certificate from Mines Paris.

Professor Sabri is the recipient of awards from the Academy of Marketing Science and the Fondation Nationale pour l’Enseignement de la Gestion des Entreprises.

For the academic year 2022-2023

  • (DAT205) L'Enquête: Conception et Collecte des Données
  • (BEH301) Experimental Psychology: Data Analysis
  • (BEH602) Behavioral Science Applied to Marketing and Communication


Ouidade Sabri