Ouidade Sabri

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Affiliate Professor

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Ouidade Sabri is an Affiliate Professor at Mohammed VI Polytechnic University.

She serves as Deputy Dean for Academic Affairs & Accreditation and Full Professor of Marketing at IAE Paris-Sorbonne Business School. She also leads the MBA in Healthcare Management program. Her research expertise lies in healthcare marketing, digital marketing performance, and data sciences.

She is the author of four books on marketing, digital and data analysis and has published numerous articles in international and national journals on consumer behavior, psychology and beyond including the Journal of Marketing Theory and Practice, the Journal of Consumer Research, the Journal of Business Ethics, Technological Forecasting and Social Change and Psychology & Marketing.

After her Classes Préparatoires cycle, Professor Sabri pursued a Master’s in Management from the ESCP Business School and a Research Master’s in Marketing and Strategy as well as a PhD in Management Science from Paris-Dauphine University. She was also Post-Doctoral Fellow at Essec Business School. She recently obtained a Data Sciences certificate from Mines Paris.

Professor Sabri is the recipient of awards from the Academy of Marketing Science and the Fondation Nationale pour l’Enseignement de la Gestion des Entreprises.
 

Courses
For the academic year 2022-2023

  • (DAT205) L'Enquête: Conception et Collecte des Données
  • (BEH301) Experimental Psychology: Data Analysis
  • (BEH602) Behavioral Science Applied to Marketing and Communication

SELECTED PUBLICATIONS

Ouidade Sabri

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